The Glenlivet Website Design
BRIEF: Re-imagine and refresh The Glenlivet website inspired by new branding and luxury positioning. Improve digital experience for consumer.
IDEA: Deliver a mobile-first experience that delivers on key principles: dynamic image and videos, less text, content that is ‘above the fold,’, accessibility, and strong branded elements. Elevate brand discovery and product shopping for local market websites.
EXECUTION: A dynamic and engaging entry point into the whisky world of The Glenlivet. The website encourages brand discovery and product shopping.
Agency: OLIVER Agency
Client: The Glenlivet
Creative: Rebecca Hughes, Lili Gold
Product Page Design
By including a sticky CTA button, engagement rates on the product pages increased by +8%. The product page was designed to be above the fold so that you can read the main product description and see the images without scrolling too much on a mobile device. The editorial interactive tasting notes block allows users to learn more about the key flavour profile and USP of product.